Jeunes Affineurs Fromagers: Expertise passed down from generation to generation
For over 30 years, the family-owned business S.A. Jeunes Affineurs Fromagers has established itself in its market thanks to its strategy of developing local trade.
“IMBC has been a valuable partner for us, one that has embraced our philosophy and our way of working. From the very beginning, they have treated us with understanding, trust, and benevolence, allowing us to develop our project.” Jacquy Cange, Founder and Managing Director.
Jacquy Cange opened an artisanal cheesemaking workshop in Stambruges in 1985. His original creations and expertise quickly established him as a leader in this market. His wife and young son, Nicolas, then joined him to help distribute his artisanal products, primarily to cheese dairies and catering establishments, but also through a sales outlet at their workshop and by traveling to food markets.
A few years ago, Jacquy Cange successfully took on a retail unit in the center of Mons with the help of IMBC, which provided useful leverage for the local economy.
Developing a New Distribution Strategy
This acquisition prompted the father and son to reflect on the development strategy of this family business, which is now looking to expand into new regions through a regular presence at several new weekly artisan and food markets. They also purchased a new van and trailer, for which IMBC provided additional support.
Today, the company has consolidated its assets and is looking to the future with confidence.
